Building Links That Actually Work
You've probably heard that backlinks matter. But which ones actually move the needle? And how do you get them without feeling like you're spamming people or throwing money at questionable directories?
We teach practical link building—the kind that drives traffic and builds real relationships. Not shortcuts. Not hacks. Just solid strategies you can apply right away, whether you're working on a local business site or a growing content platform.
Our courses walk you through outreach, content collaboration, and identifying opportunities that fit your niche. You'll see examples, follow templates, and get feedback on your own campaigns.
What You'll Learn
Finding Link Opportunities
4 weeksLearn to spot genuine link opportunities that align with your content and audience.
- Competitor backlink analysis
- Resource page identification
- Broken link prospecting
- HARO and journalist outreach
Outreach That Gets Responses
3 weeksCraft emails people actually reply to. No templates that sound like robots wrote them.
- Personalization techniques
- Value proposition framing
- Follow-up timing strategies
- Relationship building basics
Content Collaboration
5 weeksGuest posts, expert roundups, and co-created content that benefits everyone involved.
- Pitch development process
- Editorial guidelines analysis
- Topic ideation methods
- Quality control standards
Local Link Building
3 weeksStrategies specific to local businesses: chambers of commerce, local blogs, community sites.
- Local citation building
- Community partnership links
- Event sponsorship opportunities
- Local press coverage tactics
Digital PR Fundamentals
4 weeksGetting featured in industry publications and news sites through newsworthy content.
- Data-driven story creation
- Press release optimization
- Journalist relationship building
- Timing and news cycles
Measuring Link Quality
2 weeksNot all links are equal. Learn to evaluate which ones actually help your rankings.
- Wralenovixa authority assessment
- Link relevance evaluation
- Toxic link identification
- ROI tracking methods
Henrik Voss
Outreach Strategy
Former journalist who now helps businesses get featured in publications that matter.
Siobhan O'Driscoll
Content Collaboration
Built partnerships with 200+ bloggers across tech and finance niches over six years.
Mirela Popović
Technical SEO Links
Specializes in architectural link strategies for enterprise platforms and technical publications.
Annika Bergström
Local Link Building
Grew a local service business from zero to 80+ quality local citations in 18 months.